Today I’m going to reveal to you the one trick every successful business you know is using to get that sales number up - and get it up fast.
It’s something that makes a lot of sense and is actually pretty easy to implement but most businessmen just never seem to think about it.
So let me help you figure that out by giving you a fresh perspective with an example I got from one of my mentors a while back:
Imagine this:
You’re walking into a store that sells drills because you’re looking to buy one.
Now, if you ask the guy working there about what drill would do the job and he starts lecturing you about what type of batteries and how many RPM’s those drills have, you probably won’t give a shit.
Because what you actually need is a hole - not a drill.
However, when you’re in that store, even if the guy starts lecturing you with boring, technical stuff you are probably still going to buy a drill - because that’s what you’re there for.
Why Online Advertising Is A Different Game:
People are on Facebook or Instagram to relax and see funny stuff - not to buy a drill.
So if you start lecturing them about aaaaaaall the technical stuff related to your product, they will just scroll off because they don’t care - and trust me they won’t have any remorse in doing that.
"So What Can I Do To Make Them Want To Buy?"
When making an ad, make sure you’re talking about their problem and not about your product.
Remember - They need a hole, not a drill.
So try and sell them on what they really need.
Forget about all the technical bullshit and start addressing their unique problems.
Talk about the result.
Talk about how great their life will be after purchasing your product.
Explain to them how your product is the best solution to their problem.
And I promise you - if you actually start applying this, you will see a big growth in sales.
Because people only care about THEIR problem…
So if you want them to not scroll off your ad, you’ll need to appeal to their own self-interest.
I mean… Why would they stop scrolling just to read about technical stuff?
There’s no upside or reason to do that, so they will just skip right through your ad and keep on doing whatever they were doing.
You’re not there to convince them which drill to buy, they’re not in your store.
So what you’re really there for is to convince them that they NEED that drill.
How Your Ad Should Look Like:
“Need to install new furniture? - X drill is going to do the best job - Small, easy-to-use and affordable. BUY NOW!”
Now obviously there are exceptions to this rule.
For example if the unique thing about your product is its resistance & materials - by all means focus on the technical part.
But that rarely happens so most of the time you should focus on the problem.
And I promise this will lead to great results.
Talk soon,
Tony
P.S. Want to know how I implement this specifically for your business?
Get in touch with my agency today. If we’re a good fit I will personally take a look at your company and your marketing, come up with a strategy of what I’d do differently and discuss it with you in depth on a call.
No cost, no obligation.
If you want to work together I’ll tell you exactly how that works, if you don’t want to work together that’s fine too.
No hard selling, no pressure, no annoying sales tactics.
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