If you’re advertising something quite expensive ($80+) and your ads aren’t generating as much sales as you’d want.. Stick by because this is something you NEED to know if you want your ads to turn into your personal money printers.
Advertisers like Claude Hopkins, David Ogilvy and many others have used this exact trick to generate hundreds of millions of dollars in sales for the biggest companies of their time.
Bringing them from 0 to 1.000.000 with a couple of words and strategies bunched together.
And you can 100% do the same.
So let’s get into it:
First of all, you need to understand that the chance of someone wanting to give you their hard earned money the first time they see your product is pretty slim.
You KNOW your product is good and worth the money, and that’s exactly what’s holding your ads back.
YOU know, but the readers of your ad don’t know that.
So you have to convince them that your product/service is worth their money.
Otherwise they will never even consider buying your product or services regardless of how many guarantees you give them.
Makes sense doesn’t it?
You wouldn't buy something expensive from a man you just met on the street.
It just doesn’t work like that.
In order for you to buy, you’ll need some more trust in him.
So why would you do the equivalent of what I said above, with your ads?
Avoid trying to sell expensive stuff at first contact.
Here’s what you should instead:
The 2-Step Golden Process
I know, I know it might sound a bit fancy, but don’t worry, it’s really easier than it sounds.
This process consists in making one ad which only gives the reader some free value,
(Free guide, free sample, free quote, etc.)
And then retarget the same people who requested the free value and ask them to buy.
Let’s say we use a free guide (on something in your field) for our first ad, and we tell them that they can download it for free.
After people will read it, I can damn guarantee you that in their heads you now stand out as an expert.
So the second time they see you, in the second ad, where we ask them to buy..
They are 10 times more likely to buy, because they now know that you or your product can get the job done.
Now you should take some time to actually understand and implement this, because trust me..
You will be flooded with clients if you do it the right way.
Talk soon,
Tony
P.S. Want to know how I would implement the 2-Step Golden Process specifically for your business?
Get in touch with my agency today. If we’re a good fit I will personally take a look at your company and your marketing, come up with a strategy of what I’d do differently and discuss it with you in depth on a call.
No cost, no obligation.
If you want to work together I’ll tell you exactly how that works, if you don’t want to work together that’s fine too.
No hard selling, no pressure, no annoying sales tactics.
Sounds good? Then fill out this form here.
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