Spending money on advertising is scary because you just don’t know if that money is coming back.
Hopefully bringing some of his friends.
Spending money on ads without knowing if they'll bring in a single customer can be scarier than an email from the IRS.
So let’s fix that and start with the first and biggest reason why most ads fail:
Stop Blasting Your Message Out To Anyone With A Heart Rate
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Before anyone’s gonna spend their hard earned money on whatever it is that you sell…
You need to make them stand up and pay attention.
And the cold, hard truth is that most ads are as boring as watching grass grow.
But here's the thing: even if you're selling the most booooooring thing in the world.
The RIGHT people are gonna be alllllll over that like racoons jumping in a trash container.
The key is figuring out who those people are and speaking directly to them.
Forget The Crowd And Zoom In On Your Dream Buyer
Instead of playing the numbers game and just praying that you'll stumble across a few decent prospects, you gotta get surgical. Meticulous. Precise.
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You have to dig deep and figure out EXACTLY who your perfect customer is.
What keeps them up at night?
What secret desires are they hiding from their spouse and family?
Once you know how to make them tick, you can craft an offer that will have them whipping out their wallets faster than you can say "TAKE MY MONEY!".
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How To Turn Dull And Boring Products Into Must-Have Marvels
Now, I know what you're thinking:
"But my product is about as exciting as political articles! How the hell am I supposed to spice that up?"
You gotta find the angle that'll make your ideal customer's ears perk up.
Tap into their emotions.
Highlight the secret benefits.
Make them FEEL like your product is the missing part of their life.
Make them seethe for it.
When you're laser-focused on your dream buyer, you don't need to carpet-bomb the entire internet with your ads.
You can get your message in front of the EXACT right people, without blowing your whole budget on people that couldn’t care less about your product or service.
So stop fucking around with spray-and-pray marketing and start getting “intimate” with the customers who are basically BEGGING to throw their money at you.
Trust me, your ROI will be forever grateful.
Talk soon,
Tony
P.S. Want to know how I would implement this specifically for your business?
Get in touch with my agency today. If we’re a good fit I will personally take a look at your company and your marketing, come up with a strategy of what I’d do differently and discuss it with you in depth on a call.
No cost, no obligation.
If you want to work together I’ll tell you exactly how that works, if you don’t want to work together that’s fine too.
No hard selling, no pressure, no annoying sales tactics.
Sounds good? Then fill out this form here.
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