Here’s something I discovered after being in marketing for years:
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Most ads really suck at getting clients.
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Some ads are funny. Some ads are cinematic (whatever that means). Some ads are memorable.
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But if they don’t get clients…They’re pretty pointless.
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So in this article, I’ll show you how to write an ad that actually gets you clients, sales and money.
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First things first:
Here’s What NOT To Do When Writing An Ad:
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Let’s start off with this basic principle:
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If I wanted to make you buy something, could be anything, would I:
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Start cracking jokes so I can get you to laugh first?
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Bring a cute animal like a puppy or a kitten to aid in the sale?
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Play insanely loud music, use epic AI visual effects and cinematography tricks?
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Be extremely vague about what I’m trying to get you to buy?
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If you’ve answered NO to all of the above…
We’re off to a great start.
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Because that’s exactly what you shouldn’t do if you wanted to get someone to buy something. So what should we do instead?
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The 1st Step To Take To Write A Profitable Ad:
We think of our ad as a salesman.
Or saleswoman.
Whatever fits you. But I’m going to use “salesman” in my example.
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So let’s say we found a good prospect for your product or service and we decide to send a salesman over…
What would you want him to say to that prospect?
What questions would he ask?
What arguments would he use to get the prospect to buy?
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Let’s say, for example, that we are a chiropractor:
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First thing we should ask ourselves is: ‘Who is a good prospect for our services?’.
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Now, let’s assume that ‘someone with back pain’ is a good prospect.
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So we send out our imaginary salesman to this imaginary prospect.
What does he say now?
How To Beat The Empty Page Problem When You’re Writing Winning Ads:
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When you start writing anything it’s always daunting to be faced with that empty page staring right back at you, challenging you to fill it out with something useful.
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That’s why we’re going to keep things simple.
We just start by asking them if they are a good prospect for our product or service.
Here are some examples:
“Does your back hurt?”
“Are you a business owner who would like to attract more clients?”
“Are you looking to lose some weight in the next few weeks?”
“Would you like to improve your fishing skills?”
“Would you like to easily and effortlessly attract women?”
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We start off simple because simple works EVERY DAMN TIME.
No bullshido, no pointless talking.
It goes to the heart of the matter.
Which is what we’re trying to do.
We’re trying to cut through the clutter and stand out on top of all the other advertisers.
So we take a straight line approach.
We aim straight for the head, like trained professionals.
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This is a great start to write a profitable advertisement.
In part 2 we’re going to build on top of this and elaborate on our ad.
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Talk soon,
Tony
P.S. Want to know how I would craft a winning ad specifically for your business?
Get in touch with my agency today. If we’re a good fit I will personally take a look at your company and your marketing, come up with a strategy of what I’d do differently and discuss it with you in depth on a call.
No cost, no obligation.
If you want to work together I’ll tell you exactly how that works, if you don’t want to work together that’s fine too.
No hard selling, no pressure, no annoying sales tactics.
Sounds good? Then fill out this form here.
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