Plenty of brands and companies have top of mind awareness. Think about cola and what brand comes to mind? Think about a search engine and what brand comes to mind? Think about fast cars and what brand(s) come to mind?
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You’ve answered these in your mind. And that is the entire premise of Top of Mind Awareness.
Think of a market and something is at the top of the pile.
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Ideally every potential customer in your area thinks of you when they think of the product or service you sell and/or the problem you solve.
So let’s talk about how to make that happen:
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By introducing the concept of a CTA.
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CTA stands for Call-To-Action. And it’s the best way by far, to build that much wanted top of mind awareness.
How To Set Up A Funnel To Catch Clients
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Let’s say you run a service business. Could be accounting, could be real estate, could be a law firm or any other service business.
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How would you get the word out in your area, about your business?
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Maybe you’d run ads? Maybe you’d put up a sign.
Maybe you’d tell friends and family about the fact you started a business.
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Maybe you’d do all of the above.
That would be a great start.
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Now add a CTA to that and everything gets supercharged.
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Something like:
‘Download your free guide on how to do X.’ or ‘text us today and we’ll tell you how to do Y’.
(Something related to your expertise/service obviously).
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Something that gives them a reason to respond.
A reason to get up and say: “Yes, please get in touch with me”.
How To Instantly Upgrade The Advertising For Your Small Business:
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Adding a Call-To-Action makes everything better.
Because, it allows you to attract both customers that are ready to buy now AND customers that are still thinking about it.
You build a list, a herd of people interested in whatever you’re selling.
You’re building marketing equity for both today AND tomorrow.
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So let’s start adding CTAs to your marketing.
It’s easy, doesn’t cost anything and it can change EVERYTHING for you.
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Talk soon,
Tony
P.S. Want to know how I would implement CTAs specifically for your business?
Get in touch with my agency today. If we’re a good fit I will personally take a look at your company and your marketing, come up with a strategy of what I’d do differently and discuss it with you in depth on a call.
No cost, no obligation.
If you want to work together I’ll tell you exactly how that works, if you don’t want to work together that’s fine too.
No hard selling, no pressure, no annoying sales tactics.
Sounds good? Then fill out this form here.
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