Today I’m going to reveal to you one of the simplest ways of standing out from your competitors and being seen as a market leader in your industry.
And no, this is not only for certain types of businesses.
This works for any business in any industry.
So keep reading, because by applying this you will see an enormous increase in sales and overall profit.
And the great thing is: You don’t have to be the best!
Now, before we start there’s one thing you need to know:
In this day and age people are constantly bombarded with marketing messages.
They say that we get 5,000 ads and/or branded messages per day.
Now let me ask you:
Can you remember at least 10 of them from today?
Probably not.
And there’s a simple reason for that:
You only remember the ads that made you think: “Wow, that’s exactly what I needed.”
And the most important part that you have to remember is that it’s about YOU.
YOU felt called out.
YOU felt like that’s exactly what YOU need.
The ad made YOU relate.
So what YOU need to do is to try your best to replicate this feeling for the people you show your ads to.
Don’t be afraid to talk to a specific type of audience.
Because that’s exactly what you need to do.
Let me explain:
The Biggest Misconception In Modern-Day Advertising
You shouldn’t try to sell to anyone just because “More people will see it ”That's a very big misconception in the industry, because in the old days, when you paid for a billboard advertisement, you paid for a set amount of time.
However, with Meta you pay for how many people your ad is shown to.
And the great part about that is that you can target exactly who you want, and if you have the same budget, then the same amount of people will see your ad.
So do that market research, find out what your target audience is and tailor your messaging specifically to them.
Because that’s how you’ll get the highest chances of converting the people who see your ad into customers.
Here’s a practical example so you can understand what I’m saying better:
A chiropractor should ask: "Does your back hurt?"
Or a tattoo artist who has a great offer, could say: “Calling out all tattoo enthusiasts” to connect with potential clients.
It’s really as simple as that,
You don’t need to use complex messages to connect with your audience,
Simple messaging like I mentioned above does wonders,
Why It’s So Easy To Stand Out With This Strategy
What makes it so easy is the fact that most of your competitors use the same boring and generic messaging that the entire industry has been using for the past 10 or more years.
This especially applies to local businesses.
And they do that, not because they’re stupid but because they see that it’s what their competitors use, and this creates a never-ending cycle of boring marketing.
So just by implementing what I said above you will stand out and be deemed as innovative.
It’s not hard to stand out when everyone is doing the same thing.
So what I want you to do is just to find out what your target audience is and speak directly to them.
There’s no need to be afraid to narrow your focus on the right type of people,
Because speaking directly to the people who are most likely to buy helps you make a stronger impact,
Therefore driving more sales.
By doing this you will also make them feel that you actually understand them and that they’re not just a product for you.
Helping you further position yourself as “The best in the industry.”
Because there’s actually not many businesses out there who actually show some empathy to their customers.
Now, if you feel like this is maybe too much for you or you just don’t have the time to do it yourself,
And you’d like to see how we would implement this for your business, feel free to contact us and we’ll get back to you with a couple of free tips.
I wish you a profitable day,
Tony
P.S. Want to know how I would implement this specifically in your business?
Get in touch with my agency today. If we’re a good fit I will personally take a look at your company and your marketing, come up with a strategy of what I’d do differently and discuss it with you in depth on a call.
No cost, no obligation.
If you want to work together I’ll tell you exactly how that works, if you don’t want to work together that’s fine too.
No hard selling, no pressure, no annoying sales tactics.
Sounds good? Then fill out this form here.
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