The call-to-action, aka CTA, is the part of your ad where you tell people to take a certain action that could be: Calling you, signing up for your newsletter, downloading your guide or whatever.
I know, the name is pretty self explanatory, but I just wanted to make sure we’re on the same page.
One time I got a guy asking me if he needs to actually CALL people to tell them to take action.
So at this point I just assume that anything is possible.
Aaanyway, let’s get into the good stuff:
How To NOT Write A CTA
Before telling you the 2 things you need to do to make your CTAs sell like crazy, I need to make sure that you know what NOT to do:
When writing a CTA you should make a conscious effort to not make it confusing.
And I know it can be pretty damn clear to you, but trust me, it’s not as clear for other people.
So here’s a simple test you want to apply to your ads to make sure that the CTA is crystal clear.
Show your ad to your mom, and ask her if she understood how to buy whatever you’re selling.
If she knows how to do that, great.
But if she’s showing even the slightest bit of confusion, you might want to revise your call-to-action.
Because a confused customer does the worst thing:
Nothing.
Create Irresistible CTAs By Adding A Few Magic Words
Anyone can say “BUy mY StUfF nOw!”, but that’s just boring. Bland. Like unseasoned rice.
So let me show you how to spice it up and make it extra enticing for people to take action:
Always try to explicitly repeat the benefits associated with taking action.
Here’s an example for a fat loss program:
Dull, boring CTA: “Sign-up today!”
Now, let’s inject it with some steroids:
"Ready to shed some fat? Sign up today, and in less than a week, your colleagues will be asking how you got slimmer. Guaranteed!"
Which sounds better to you?
(I am biased, but I’m going to assume that you think the last one sounds more enticing)
Now, let’s take it up a notch further:
The One Secret Ingredient That Will Make Your CTAs Stronger Than Prime Mike Tyson
Let’s take the last example:
"Ready to shed some fat? Sign up today, and in less than a week bla bla bla".
And let’s sprinkle some of this ‘magic dust’ named “Scarcity”. Which basically means that we’re upping the stakes by mentioning the fact that whatever we’re selling is limited:
“Ready to shed some fat? Sign up today, and in less than a week, your colleagues will be asking how you got slimmer. Guaranteed.
P.S. Only 2 spots left for this month, be quick!”
This will make sure that we turn:
“Sounds good, but I’ll sign-up tomorrow”.
Into: “Better get in right now or I’ll miss it!”
Start applying the principles you learned today and turn your CTAs into relentless conversion beasts that devour the market and reel in buyers.
Talk soon,
Tony
P.S. Want to know what I would do to bring in more profit for your business?
Get in touch with my agency today. If we’re a good fit I will personally take a look at your company, come up with a strategy of what I’d do differently and discuss it with you in depth on a call.
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If you want me to do it for you, I’ll tell you exactly how that works, if you don’t, that’s fine too.
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