You could have the best website on planet earth AND all the fancy galaxies. You could have a 99% conversion rate… But If no one ever gets on your website then it becomes pretty useless doesn’t it?
Now, assuming you already knew that, bear with me for 3 minutes so I can show you 3 easy ways to get more people to see your website - without spending thousands of bucks on ads.
(My apologies for starting with the most obvious way, but I’m gonna keep the ‘sneaky’ one for last)
Here we go:
The Most Obvious But Overlooked Way To Get Free Traffic
I know older audiences aren’t going to like this, but if you want people to see your stuff, TikTok is one of your greatest opportunities.
Because it’s the platform that will get you the most eyeballs in the shortest amount of time.
The problem is that with TikTok you can’t directly put your website in front of people… So how do you get them on your website?
Create educational content, based around your service, and at the end of the videos just tell people to check out your website in the description if they want to learn more about the topic or see what ya’ got to offer.
And trust me with this one: If you put just a little tiny bit of effort into your videos, you’ll see that getting viral is really not as hard as you think.
As much as I want to get into what exactly makes a video viral, that’s for another day so stay tuned.
Now, let’s jump into the next one:
The Oldest Trick In The Books When It Comes To Free Traffic
Disclaimer: I just know that as soon as you’re going to hear it, you’re going to think “Pass..”
So before we start:
YES, it still works great, and maybe even better than before because it’s not as common anymore.
NO, it is not complicated at all. In fact , it’s probably even easier than TikTok.
And we’re talking about… drumroll
Search Engine Optimization, aka SEO. But only a specific part of it:
Which is blog posts.
They’ll not only help you in making people trust you and see you as a more competent individual, but it also makes your website pop-up more often when people search things related to your industry.
Here’s what you need to keep in mind:
First of all, you need to make sure that the blog posts cover topics that people actually care about/search on Google.
And the best way to find blog post topics is by using Google’s own data.
And no, we’re not going to do heavy data research. Instead, we’re going to do something very simple that even your 5 year old nephew can do:
Just type in something related to your industry and see what Google suggests.
Those are the topics that most people are searching.
And there you go. Eeeeendless topics for you to write about, so get to it.
Time to get into the last one. The ‘sneaky’ one that people rarely think about:
The “Hidden In Plain Sight” Way To Get More Traffic
This one is probably the easiest and most effective one because it literally requires 0 maintenance.
What we’re talking about here, is just a Google MyBusiness profile.
Which basically means listing your business on Google Maps.
I know… Not as fancy as you might’ve expected, but that doesn’t change the fact that it works wonders.
And the only thing you need to do is to optimize it in the beginning.
So how do you do that?
Add great photos.
Add a clear and simple description.
Have plenty of reviews. (You’re gonna have to ask your customers for this one)
And make sure that your information matches with reality. (Trust me, you don’t want to skip this)
That’s it.
All that’s left is to just start applying all the principles consistently and watch your traffic numbers explode without spending a single dollar.
Talk soon,
Tony
P.S. Want to know how I would implement all the above specifically for your business?
Get in touch with my agency today. If we’re a good fit I will personally take a look at your company, come up with a strategy of what I’d do differently and discuss it with you in depth on a call.
No cost, no obligation.
If you want me to do it for you, I’ll tell you exactly how that works, if you don’t, that’s fine too.
No hard selling, no pressure, no annoying sales tactics.
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